4, 5 and 6 November 2026. The Duke, Russell, Bay of Islands. Or from wherever you are.
You have been playing this thing like your life depends on it.
It does not. And that is not the bad news.
The room holds 40. 25 are taken. 15 left.
Plus 50 seats in the virtual room.
That is the whole list. Every game ever invented, and it comes down to those three.
So here is the question I am going to open the room with on the morning of Wednesday 4 November. Have your answer ready.
Of those three, which one is worth the most?
Picture this: it is the second week of January. You have a new notebook. The plan in it is the plan from last year with better handwriting.
By March something has gone sideways, and you handle it, because handling it is what you do. By June you are bored, so you buy a course, or you take on a market you do not want, or you start a second business. By November you are here, reading this, with a year behind you that you could not summarise in one sentence if I paid you.
And underneath all of it, one engine. Pressure.
Every gear you have ever grown through, you got there by lighting a fire. A shortfall. A crisis. A deadline you set to make yourself move. Sometimes you did not even wait for one to arrive. You went and found the matches.
It works. I did it for seven years after the restaurant.
It also sends the bill somewhere. To your body, or your marriage, or the version of you your kids will remember.
You are not.
You are playing the game of who you become through this business. There is no final level. There is no board you clear. Nobody dies if you get it wrong.
Somewhere in the last few years it got so serious that you forgot you chose to play.
In our world, we do not fix that with a better plan. A better plan on the same fuel gets you the same year with tidier numbers.
We change the fuel.
Every November I take a room of women who run real businesses while raising real children up to Russell, and we do three things.
We score Season 26 honestly. What worked, what you learned, what you are done carrying. The numbers, not the feelings about the numbers.
We wash off what is not coming with us. Every year we do this differently. This year we wash it off, and I am not going to tell you how.
We finish the plan for the year ahead. One page. Written out loud, in front of witnesses, before you leave the room on Friday.
That part is the same every year, and it is the part you can picture.
What you cannot picture is what it feels like to do it as a game.
I will tell you this much. It runs across all three days. It has a scoreboard, and the scoreboard does not rank you against anybody else in that room. It has rules, and by Wednesday lunchtime you will recognise the ones you have been breaking for years. It has players, and one of them will surprise you.
And if you book your seat by 30 September, it is customised to your business. Yours specifically. Built around what you actually do.
After the 30th you get the generalised version, which is a genuinely good game, and it is not about you.
I know exactly how annoying it is to be told there is a surprise and not what it is. The surprise is doing real work. If I explain it now, you will decide what it means before you arrive, and then it will not do that work.
Trust me for three days.
Whose picture is on the lid of the box you are building from? Most women are working from a plan they absorbed, not one they chose. We find out which parts are actually yours. Then the afternoon takes you out of the room and into Russell, and you find out what you actually do when you need something you cannot get on your own.
The morning is money. Katie takes you through the numbers, Profit First, and where you have written yourself in as the last creditor in your own business. The afternoon is the wash off. Whatever you have been carrying since 2024 does not come into 2027 with you. Then we play, because you cannot leave a room in that state.
Your Season 27 Strategic Plan gets finished and read out loud. Then the afternoon is high energy, on your feet, and it ends with the Elevation Awards. Bubbles, a toast, and every woman in that room acknowledged for the distance she has covered. Not against each other. Against where she stood last November.
Three 90 minute workshops before we get to Russell. Wednesdays, midday New Zealand time, recorded if you cannot make it live.
Your vision, the numbers that prove you are moving toward it, and the purpose underneath the whole thing.
The values your business actually runs on. Not the ones on the website.
Waypoints, domino goals, the measures that matter, and where your six week projects fit.
You build the plan in October. You bring it to Russell, and we finish it there.
Every seat comes with a private one to one session with me. Normally US$1,000.
It happens after Russell, not before, because the useful conversation is the one about your actual plan and not the one about what you hope it might be.
You book it yourself, whenever it suits your business. Any time between 16 November and 18 December, or between 12 January and 31 January.
Some women want it in the first week of December, when the plan meets reality for the first time. Some want it in January, once the year has actually started. Your call.
I take eight of these a week and no more, so the good slots go early. And it expires on 31 January. I do mean expires.
Included with every in-person seat and the first 25 virtual seats. Available as an add-on after that.
One thing to note before you compare them: the seat in Russell is priced in New Zealand dollars, and the virtual seat is priced in US dollars.
NZ$3,500 New Zealand dollars
NZ$3,500 up front, or 20 weekly payments of NZ$210 on Pay As You Profit. Paying up front saves you NZ$700.
Travel and accommodation are yours to sort. Russell books out in November, so do it the day you book your seat.
US$450 US$300 until 30 September · US dollars
The virtual room plays its own game across the three days, and you will not be doing it alone.
What you do not get is the afternoons in Russell. That work does not survive a screen and I will not sell it to you as though it does.
Regional Business Partner funding is available for eligible New Zealand business owners. Ask about it on a Season 27 Fit Check.
The Fit Check is a twenty minute conversation with me, on the phone. We work out whether this is your year for the room or your year for the screen, whether funding applies to you, and whether the three days will actually do what you need them to.
If I do not already know you, I would like this conversation before you book anyway.
Everything gets built and ordered in September.
Book your seat before the 30th of September and your Business Game is customised to your business.
Book after that and you get the generalised version. Which is genuinely good. And it is not about you.
That is the only deadline on this page, and it is a real one.
Twenty years of physical businesses. A restaurant, a charter boat, an Airbnb, and now this. I raised a family through all of it and moved countries in the middle.
I have made every mistake in the list above. The seven years of lighting fires to feel something is not a case study I read. It is what I did.
I am not going to tell you it is not hard. I am going to tell you it does not have to be this hard.
Tactics, other people, yourself.
Most women pick tactics. It is the sensible answer and it is worth the least.
I will see you in Russell.
Love + Moxie, Sarah xx
Fifteen of the forty seats left. 4 to 6 November 2026.