From Busy to Profitable: Why To-Do Lists Keep You Stuck (and What to Do Instead)
If you’re collapsing into bed each night after ticking off 20+ tasks and still wondering why your income isn’t moving forward… this one’s for you.
Being busy is not the same as being profitable.
Your endless to-do list might make you feel productive, but it’s actually stealing your focus, draining your energy, and costing you serious money.
As women in business juggling family, relationships, and our entrepreneurial dreams, we’ve been conditioned to think that more action = more success. But after 20+ years in business, I can tell you that what really moves the needle is not how many tasks you do… it’s whether you’re working on the right things.
As women in business juggling family, relationships, and our entrepreneurial dreams, we’ve been conditioned to think that more action = more success. But after 20+ years in business, I can tell you that what really moves the needle is not how many tasks you do… it’s whether you’re working on the right things.
Why Your To-Do List
Is a Trap
How to Find Your Critical Success Factors
The Payoff: Profit + Presence
💡 Ready to stop being busy and start being profitable?
The Shift: From Tasks to Critical Success Factors
To-do lists feel good. Ticking something off gives us that little dopamine hit. Project management tools even reward us with dancing unicorns and nawhals. No wonder we get addicted.
But here’s the problem: most of what’s on your to-do list is busy work. Tweaking your logo. Emptying your inbox. Reorganising files. Covering for a sick staff member. None of these things grow your income or builds a sustainable business.
And yet, we keep doing them because they’re easy, safe, and give us the illusion of progress.
But here’s the problem: most of what’s on your to-do list is busy work. Tweaking your logo. Emptying your inbox. Reorganising files. Covering for a sick staff member. None of these things grow your income or builds a sustainable business.
And yet, we keep doing them because they’re easy, safe, and give us the illusion of progress.
If you want to actually see profit in your business (and take home the six-figure salary you deserve), it’s time to ditch the to-do list and focus on Critical Success Factors (CSFs).
These are the one to three things that directly drive revenue, impact, and sustainability in your business. Think:
✔ Selling (or leading the sales team)
✔ Delivering a five-star client experience
✔ Leading supporting and coaching your employees and contractors
✔ Building systems that free you from the day-to-day
Everything else? It either gets delegated, delayed, or deleted.
These are the one to three things that directly drive revenue, impact, and sustainability in your business. Think:
✔ Selling (or leading the sales team)
✔ Delivering a five-star client experience
✔ Leading supporting and coaching your employees and contractors
✔ Building systems that free you from the day-to-day
Everything else? It either gets delegated, delayed, or deleted.
Here’s a simple audit you can do this week:
Chances are, you’ll find most of your time is swallowed up by admin, busywork, or urgent tasks that belong to other people. That’s why your to-do list feels endless but your profit doesn’t grow.
- Grab your calendar (paper or digital).
- Highlight everything you did in the last week or month that directly generated income or built long-term impact.
- Notice the ratio between that and everything else
Chances are, you’ll find most of your time is swallowed up by admin, busywork, or urgent tasks that belong to other people. That’s why your to-do list feels endless but your profit doesn’t grow.
When you shift from a task-based mindset to a CSF-based one, you stop chasing busyness and start building profitability.
Instead of collapsing at night, feeling like you got nothing done, you’ll see progress. You’ll grow revenue, strengthen your team, and create systems that let the business run without you.
That’s the kind of business that pays you properly, gives you weekends off, and lets you be fully present with your family. That’s the kind of business you deserve.
Instead of collapsing at night, feeling like you got nothing done, you’ll see progress. You’ll grow revenue, strengthen your team, and create systems that let the business run without you.
That’s the kind of business that pays you properly, gives you weekends off, and lets you be fully present with your family. That’s the kind of business you deserve.
Let’s map out your own Critical Success Factors and put them into action.
Book a free Moxie Breakthrough Call with me and let’s figure out what’s keeping you stuck on the hamster wheel and how to step off it.
🔥 Your to-do list might make you busy.
But your Critical Success Factors will make you profitable.
Let’s build a business that gives you income, freedom, and a life you love.
Book a free Moxie Breakthrough Call with me and let’s figure out what’s keeping you stuck on the hamster wheel and how to step off it.
🔥 Your to-do list might make you busy.
But your Critical Success Factors will make you profitable.
Let’s build a business that gives you income, freedom, and a life you love.
From Busy to Profitable: Why To-Do Lists Keep You Stuck (and What to Do Instead)
If you’re collapsing into bed each night after ticking off 20+ tasks and still wondering why your income isn’t moving forward… this one’s for you.
How to Find Your Critical Success Factors
The Payoff: Profit + Presence
💡 Ready to stop being busy and start being profitable?
Being busy is not the same as being profitable.
Your endless to-do list might make you feel productive, but it’s actually stealing your focus, draining your energy, and costing you serious money.
As women in business juggling family, relationships, and our entrepreneurial dreams, we’ve been conditioned to think that more action = more success. But after 20+ years in business, I can tell you that what really moves the needle is not how many tasks you do… it’s whether you’re working on the right things.
As women in business juggling family, relationships, and our entrepreneurial dreams, we’ve been conditioned to think that more action = more success. But after 20+ years in business, I can tell you that what really moves the needle is not how many tasks you do… it’s whether you’re working on the right things.
Why Your To-Do List Is a Trap
To-do lists feel good. Ticking something off gives us that little dopamine hit. Project management tools even reward us with dancing unicorns and nawhals. No wonder we get addicted.
But here’s the problem: most of what’s on your to-do list is busy work. Tweaking your logo. Emptying your inbox. Reorganising files. Covering for a sick staff member. None of these things grow your income or builds a sustainable business.
And yet, we keep doing them because they’re easy, safe, and give us the illusion of progress.
But here’s the problem: most of what’s on your to-do list is busy work. Tweaking your logo. Emptying your inbox. Reorganising files. Covering for a sick staff member. None of these things grow your income or builds a sustainable business.
And yet, we keep doing them because they’re easy, safe, and give us the illusion of progress.
The Shift: From Tasks to Critical Success Factors
Let’s map out your own Critical Success Factors and put them into action.
Book a free Moxie Breakthrough Call with me and let’s figure out what’s keeping you stuck on the hamster wheel and how to step off it.
🔥 Your to-do list might make you busy. But your Critical Success Factors will make you profitable.
Let’s build a business that gives you income, freedom, and a life you love.
Book a free Moxie Breakthrough Call with me and let’s figure out what’s keeping you stuck on the hamster wheel and how to step off it.
🔥 Your to-do list might make you busy. But your Critical Success Factors will make you profitable.
Let’s build a business that gives you income, freedom, and a life you love.
If you want to actually see profit in your business (and take home the six-figure salary you deserve), it’s time to ditch the to-do list and focus on Critical Success Factors (CSFs).
These are the one to three things that directly drive revenue, impact, and sustainability in your business. Think:
✔ Selling (or leading the sales team)
✔ Delivering a five-star client experience
✔ Leading supporting and coaching your employees and contractors
✔ Building systems that free you from the day-to-day
Everything else? It either gets delegated, delayed, or deleted.
These are the one to three things that directly drive revenue, impact, and sustainability in your business. Think:
✔ Selling (or leading the sales team)
✔ Delivering a five-star client experience
✔ Leading supporting and coaching your employees and contractors
✔ Building systems that free you from the day-to-day
Everything else? It either gets delegated, delayed, or deleted.
Here’s a simple audit you can do this week:
Chances are, you’ll find most of your time is swallowed up by admin, busywork, or urgent tasks that belong to other people. That’s why your to-do list feels endless but your profit doesn’t grow.
- Grab your calendar (paper or digital).
- Highlight everything you did in the last week or month that directly generated income or built long-term impact.
- Notice the ratio between that and everything else
Chances are, you’ll find most of your time is swallowed up by admin, busywork, or urgent tasks that belong to other people. That’s why your to-do list feels endless but your profit doesn’t grow.
When you shift from a task-based mindset to a CSF-based one, you stop chasing busyness and start building profitability.
Instead of collapsing at night, feeling like you got nothing done, you’ll see progress. You’ll grow revenue, strengthen your team, and create systems that let the business run without you.
That’s the kind of business that pays you properly, gives you weekends off, and lets you be fully present with your family. That’s the kind of business you deserve.
Instead of collapsing at night, feeling like you got nothing done, you’ll see progress. You’ll grow revenue, strengthen your team, and create systems that let the business run without you.
That’s the kind of business that pays you properly, gives you weekends off, and lets you be fully present with your family. That’s the kind of business you deserve.
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Get to know your host...
SARAH
is a business owner who has gone from overwhelmed and overbooked to successfully running a business AND being a great mum and wife.
Through years of trial and error and PLENTY of mistakes, she’s learned how to create powerful frameworks that help businesses run sustainably, giving back time and energy to their owners.
Now, she brings her knowledge to other female and mum entrepreneurs so they too can have a business that works perfectly with their life!
