My Brand Was Losing Me Clients. The Branding Mistakes You Don’t Wanna Make

You ever meet someone online, get an idea of who they are, and then when you meet them in real life… it’s a total mismatch?

Maybe they looked sleek and corporate online, but in person, they’re casual and quirky. Or maybe they seemed fun and approachable on Instagram, but when you finally chat, they feel distant and stiff.

That’s exactly what was happening with my brand before I worked with Jacqui Naughton, the branding genius behind some of the most aligned, personality-packed branding I’ve ever seen.

Before I met Jacqui, my brand was polished. Professional. A little… corporate. The problem? That’s not who I am.

I’m Sarah “freaking” Greener. The woman who helps overachieving business mamas build six-figure businesses while working less. The one who tells it straight, who’s been in the trenches, and who refuses to accept burnout as the cost of success.

But my brand? It was giving “corporate boardroom” when I’m all about real talk, business freedom, and building a business that actually works for your life.
 
And of course that meant the right clients, the ones who needed me, weren’t connecting.

If this is hitting a little too close to home, you’ll love this conversation with Jacqui Naughton on Episode 55 of The Moxie Movement podcast.

Why Branding is More Than
Just Pretty Colors

Jacqui and I chatted about DIY branding, especially for us mums, and why it’s not just about aesthetics but about creating an experience that instantly attracts your ideal clients (or repels the wrong ones).

Your branding is either working for you or silently pushing people away. So let’s talk about how to fix that.

5 Branding Mistakes That Could Be Hurting Your Business

Your Brand Doesn’t Match Who You Are

You’re Copying Instead
of Creating

If your brand looks corporate but you’re casual and fun, you’re confusing your audience. Branding should instantly communicate who you are and what you’re about. No mixed signals.

It’s easy to look at other brands and think,
 “I need to look like that.” But the most profitable brands are the ones that feel uniquely you. If you’re trying to fit into someone else’s aesthetic, you’re likely attracting the wrong clients.

You’re Underestimating Canva (Or Overusing It Wrong)

DIY branding isn’t the enemy, bad DIY branding is. Canva can be a powerful tool when used correctly. Jacqui shares tips on how to make Canva look high-end without the “Canva template” vibes.

You Keep Changing Your Brand Too Often

Consistency is what makes branding work. If you keep tweaking your colors, fonts, and logo every few months, your audience will never recognise you. Pick a solid brand identity and stick with it.

Your Brand Isn’t Built to Grow

 A successful business evolves. If your brand can’t grow with you, whether that means adding products, hiring a team, or shifting offers. You’ll eventually outgrow it and have to start from scratch.


If your brand isn’t working for you,
it’s time to change that.

What Happened When
I Got My Branding Right

When I finally worked with Jacqui and aligned my brand with who I actually am, here’s what changed:

 ✨ More aligned clients—women who instantly knew I was the right coach for them.

 ✨ Easier sales—because people already felt connected before we even spoke.

 ✨ More confidence—because I was finally showing up authentically online.

And guess what? Branding wasn’t just about looking good. It made me money.

Is It Time to Fix Your Branding?