New Year, New You? Absolutely Not: A Realistic January Reset for Mum Business Owners
If January has arrived and you’re already feeling behind…
Let me say this clearly:
Nothing is wrong with you.
You’re not unmotivated or failing the year already.
And you definitely don’t need to reinvent yourself right now.
If you’re a mum running a business, January is not a clean slate.
It’s the messiest month of the year dressed up as “fresh starts and big energy”.
Kids are home raiding the fridge every 12 minutes. You’re still coming down from Christmas, family logistics, and being the default everything.
So if the internet is yelling New Year, New You! And your nervous system is whispering please stop, this is for you.
January Isn’t Magical. It’s Just a Terrible Time to Demand Miracles.
January Is a Re-Entry Season, Not a Reinvention Season
The 3 Moxie Rules for a Saner January
You’re Not Behind. This Isn’t a Race.
Build a Business That Can Hold Real Life
Ready to Make This Easier?
Why “New Year, New You” Doesn’t Work for Mums in Business
There’s this expectation that the second the calendar flips, we should be rested, clear, motivated, and ready to go.
But when you’re a mum, a partner, and a business owner, January doesn’t magically reset anything.
All the logistics carry over alongside the mental load. And the kids being home actually makes things harder not easier. (Yes we still love them and want to make memories and let’s not gloss over the fact that it’s likely our job to make those happen too!)
January does not have a motivation problem.
It’s the logistics season for you.
And demanding peak performance in the middle of it?
That’s a fast track to feeling exhausted, grumpy and guilty, again.
But when you’re a mum, a partner, and a business owner, January doesn’t magically reset anything.
All the logistics carry over alongside the mental load. And the kids being home actually makes things harder not easier. (Yes we still love them and want to make memories and let’s not gloss over the fact that it’s likely our job to make those happen too!)
January does not have a motivation problem.
It’s the logistics season for you.
And demanding peak performance in the middle of it?
That’s a fast track to feeling exhausted, grumpy and guilty, again.
The New Year narrative was not built for women who:
Most of the people pushing January reinvention either:
That’s not our reality.
So instead of trying to force reinvention, we do something different in the Moxie world.
We don’t use January for reinvention.
We use it for re-entry.
- Are still the default parent
- Are still carrying the second shift
- Are still running businesses that don’t pause just because school does
Most of the people pushing January reinvention either:
- Don’t have kids
- Or have someone else handling all the invisible labour
That’s not our reality.
So instead of trying to force reinvention, we do something different in the Moxie world.
We don’t use January for reinvention.
We use it for re-entry.
Re-entry means gently sliding back into your business without blowing up the rest of your year.
It means recognising that:
This is about setting yourself up so February, March, and beyond don’t feel chaotic and reactive.
Which brings me to the three Moxie rules we live by in January.
It means recognising that:
- Your real year doesn’t properly start until school goes back
- You don’t need massive goals right now
- And doing less can actually protect more
This is about setting yourself up so February, March, and beyond don’t feel chaotic and reactive.
Which brings me to the three Moxie rules we live by in January.
1. Lower the Bar On Purpose
January success is about stability, not acceleration.
You’ve just come through a season that required a lot from you:
So instead of asking “How do I do more?”
Ask: “What is the bare minimum that keeps things steady?”
No big projects or overhauls.
Because those add unnecessary pressure.
Lowering the bar in January isn’t lazy, it's strategic.
2. Choose One Revenue Anchor
You don’t need to do ten things. You need to do one thing well.
Ask yourself:
If I could only maintain one thing in my business this month, what would protect my income the most?
That might look like:
We’re not spinning the flywheel at full speed. We’re just touching it so it doesn’t stop completely.
Less effort. More intention.
3. Protect Future You
“January You” has a responsibility to ”February You”.
This is the season for:
Things like:
One decision now can save weeks of stress later.
This is also why we reintroduce our Power Hour practice one hour a week to plan from clarity instead of chaos at this time of year with our Done by 3 Club and Moxie Business Advantage members.
Not because you’re “back at work”…
But because it makes the re-entry smoother.
January success is about stability, not acceleration.
You’ve just come through a season that required a lot from you:
- Christmas logistics
- Family time
- Travel
- Emotional labour
- Business loose ends
So instead of asking “How do I do more?”
Ask: “What is the bare minimum that keeps things steady?”
No big projects or overhauls.
Because those add unnecessary pressure.
Lowering the bar in January isn’t lazy, it's strategic.
2. Choose One Revenue Anchor
You don’t need to do ten things. You need to do one thing well.
Ask yourself:
If I could only maintain one thing in my business this month, what would protect my income the most?
That might look like:
- Light follow-ups with people you spoke to in November or December
- Gently supporting existing clients or customers
- Making sure people know you’re still here and available
We’re not spinning the flywheel at full speed. We’re just touching it so it doesn’t stop completely.
Less effort. More intention.
3. Protect Future You
“January You” has a responsibility to ”February You”.
This is the season for:
- Low-brain-energy tasks
- Small decisions you’ve been avoiding
- Conversations that will only feel heavier if you delay them
Things like:
- Clearing emails
- Organising files
- Tidying systems
- Following up something that’s been sitting in the back of your mind
One decision now can save weeks of stress later.
This is also why we reintroduce our Power Hour practice one hour a week to plan from clarity instead of chaos at this time of year with our Done by 3 Club and Moxie Business Advantage members.
Not because you’re “back at work”…
But because it makes the re-entry smoother.
There is no such thing as failing January.
We didn’t all start at the same place. We’re definitely not in the same season. (I can assure you parenting a 13 year old is a wildly different experience to a 3 year old! Same family, completely different season.) And we’re honestly, we’re not even in the same competition.
Women who build sustainable businesses do not demand peak performance during survival seasons.
January is a fun survival season.
It’s summer. The kids are home.And all sense of routine is gone.
And that’s allowed.
We didn’t all start at the same place. We’re definitely not in the same season. (I can assure you parenting a 13 year old is a wildly different experience to a 3 year old! Same family, completely different season.) And we’re honestly, we’re not even in the same competition.
Women who build sustainable businesses do not demand peak performance during survival seasons.
January is a fun survival season.
It’s summer. The kids are home.And all sense of routine is gone.
And that’s allowed.
The goal isn’t to do more in January.
The goal is to build a business that:
That’s what we do inside the Moxie world.
We don’t pretend Christmas and January are surprises.
We plan for them. By preloading. By setting boundaries in all the relationships that matter - at home and at work.
We design businesses that fit your real life.
Because next year?
January is coming again.
The goal is to build a business that:
- Works even when the kids are home
- Doesn’t collapse every school holidays
- Doesn’t rely on you pushing harder every time life gets loud
That’s what we do inside the Moxie world.
We don’t pretend Christmas and January are surprises.
We plan for them. By preloading. By setting boundaries in all the relationships that matter - at home and at work.
We design businesses that fit your real life.
Because next year?
January is coming again.
If you don’t want January to steal from the rest of your year now or in the future this is exactly the work we do together.
👉 Book a Moxie Breakthrough Session
We’ll look at your business, your life, and where things feel heavy and map out a way forward that actually fits the season you’re in.
You don’t need a new you.
You need a business that works with the life you already have.
And that’s fixable. 💛
👉 Book a Moxie Breakthrough Session
We’ll look at your business, your life, and where things feel heavy and map out a way forward that actually fits the season you’re in.
You don’t need a new you.
You need a business that works with the life you already have.
And that’s fixable. 💛
If January has arrived and you’re already feeling behind…
Let me say this clearly:
Nothing is wrong with you.
You’re not unmotivated or failing the year already.
And you definitely don’t need to reinvent yourself right now.
If you’re a mum running a business, January is not a clean slate.
It’s the messiest month of the year dressed up as “fresh starts and big energy”.
Kids are home raiding the fridge every 12 minutes. You’re still coming down from Christmas, family logistics, and being the default everything.
So if the internet is yelling New Year, New You! And your nervous system is whispering please stop, this is for you.
Let me say this clearly:
Nothing is wrong with you.
You’re not unmotivated or failing the year already.
And you definitely don’t need to reinvent yourself right now.
If you’re a mum running a business, January is not a clean slate.
It’s the messiest month of the year dressed up as “fresh starts and big energy”.
Kids are home raiding the fridge every 12 minutes. You’re still coming down from Christmas, family logistics, and being the default everything.
So if the internet is yelling New Year, New You! And your nervous system is whispering please stop, this is for you.
New Year, New You? Absolutely Not: A Realistic January Reset for Mum Business Owners
January Isn’t Magical. It’s Just a Terrible Time to Demand Miracles.
Why “New Year, New You” Doesn’t Work for Mums in Business
The 3 Moxie Rules for a Saner January
You’re Not Behind. This Isn’t a Race.
There’s this expectation that the second the calendar flips, we should be rested, clear, motivated, and ready to go.
But when you’re a mum, a partner, and a business owner, January doesn’t magically reset anything.
All the logistics carry over alongside the mental load. And the kids being home actually makes things harder not easier. (Yes we still love them and want to make memories and let’s not gloss over the fact that it’s likely our job to make those happen too!)
January does not have a motivation problem.
It’s the logistics season for you.
And demanding peak performance in the middle of it?
That’s a fast track to feeling exhausted, grumpy and guilty, again.
But when you’re a mum, a partner, and a business owner, January doesn’t magically reset anything.
All the logistics carry over alongside the mental load. And the kids being home actually makes things harder not easier. (Yes we still love them and want to make memories and let’s not gloss over the fact that it’s likely our job to make those happen too!)
January does not have a motivation problem.
It’s the logistics season for you.
And demanding peak performance in the middle of it?
That’s a fast track to feeling exhausted, grumpy and guilty, again.
January Is a Re-Entry Season, Not a Reinvention Season
Re-entry means gently sliding back into your business without blowing up the rest of your year.
It means recognising that:
This is about setting yourself up so February, March, and beyond don’t feel chaotic and reactive.
Which brings me to the three Moxie rules we live by in January.
It means recognising that:
- Your real year doesn’t properly start until school goes back
- You don’t need massive goals right now
- And doing less can actually protect more
This is about setting yourself up so February, March, and beyond don’t feel chaotic and reactive.
Which brings me to the three Moxie rules we live by in January.
1. Lower the Bar On Purpose
January success is about stability, not acceleration.
You’ve just come through a season that required a lot from you:
So instead of asking “How do I do more?”
Ask: “What is the bare minimum that keeps things steady?”
No big projects or overhauls.
Because those add unnecessary pressure.
Lowering the bar in January isn’t lazy, it's strategic.
2. Choose One Revenue Anchor
You don’t need to do ten things. You need to do one thing well.
Ask yourself:
If I could only maintain one thing in my business this month, what would protect my income the most?
That might look like:
Less effort. More intention.
3. Protect Future You
“January You” has a responsibility to ”February You”.
This is the season for:
One decision now can save weeks of stress later.
This is also why we reintroduce our Power Hour practice one hour a week to plan from clarity instead of chaos at this time of year with our Done by 3 Club and Moxie Business Advantage members.
Not because you’re “back at work”…
But because it makes the re-entry smoother.
January success is about stability, not acceleration.
You’ve just come through a season that required a lot from you:
- Christmas logistics
- Family time
- Travel
- Emotional labour
- Business loose ends
So instead of asking “How do I do more?”
Ask: “What is the bare minimum that keeps things steady?”
No big projects or overhauls.
Because those add unnecessary pressure.
Lowering the bar in January isn’t lazy, it's strategic.
2. Choose One Revenue Anchor
You don’t need to do ten things. You need to do one thing well.
Ask yourself:
If I could only maintain one thing in my business this month, what would protect my income the most?
That might look like:
- Light follow-ups with people you spoke to in November or December
- Gently supporting existing clients or customers
- Making sure people know you’re still here and available
Less effort. More intention.
3. Protect Future You
“January You” has a responsibility to ”February You”.
This is the season for:
- Low-brain-energy tasks
- Small decisions you’ve been avoiding
- Conversations that will only feel heavier if you delay them
- Clearing emails
- Organising files
- Tidying systems
- Following up something that’s been sitting in the back of your mind
One decision now can save weeks of stress later.
This is also why we reintroduce our Power Hour practice one hour a week to plan from clarity instead of chaos at this time of year with our Done by 3 Club and Moxie Business Advantage members.
Not because you’re “back at work”…
But because it makes the re-entry smoother.
There is no such thing as failing January.
We didn’t all start at the same place. We’re definitely not in the same season. (I can assure you parenting a 13 year old is a wildly different experience to a 3 year old! Same family, completely different season.) And we’re honestly, we’re not even in the same competition.
Women who build sustainable businesses do not demand peak performance during survival seasons.
January is a fun survival season.
It’s summer. The kids are home.And all sense of routine is gone.
And that’s allowed.
We didn’t all start at the same place. We’re definitely not in the same season. (I can assure you parenting a 13 year old is a wildly different experience to a 3 year old! Same family, completely different season.) And we’re honestly, we’re not even in the same competition.
Women who build sustainable businesses do not demand peak performance during survival seasons.
January is a fun survival season.
It’s summer. The kids are home.And all sense of routine is gone.
And that’s allowed.
The New Year narrative was not built for women who:
Most of the people pushing January reinvention either:
That’s not our reality.
So instead of trying to force reinvention, we do something different in the Moxie world.
We don’t use January for reinvention.
We use it for re-entry.
- Are still the default parent
- Are still carrying the second shift
- Are still running businesses that don’t pause just because school does
Most of the people pushing January reinvention either:
- Don’t have kids
- Or have someone else handling all the invisible labour
That’s not our reality.
So instead of trying to force reinvention, we do something different in the Moxie world.
We don’t use January for reinvention.
We use it for re-entry.
Build a Business That Can Hold Real Life
The goal isn’t to do more in January.
The goal is to build a business that:
We don’t pretend Christmas and January are surprises.
We plan for them. By preloading. By setting boundaries in all the relationships that matter - at home and at work.
We design businesses that fit your real life.
Because next year?
January is coming again.
The goal is to build a business that:
- Works even when the kids are home
- Doesn’t collapse every school holidays
- Doesn’t rely on you pushing harder every time life gets loud
We don’t pretend Christmas and January are surprises.
We plan for them. By preloading. By setting boundaries in all the relationships that matter - at home and at work.
We design businesses that fit your real life.
Because next year?
January is coming again.
Ready to Make This Easier?
If you don’t want January to steal from the rest of your year now or in the future this is exactly the work we do together.
👉 Book a Moxie Breakthrough Session
We’ll look at your business, your life, and where things feel heavy and map out a way forward that actually fits the season you’re in.
You don’t need a new you.
You need a business that works with the life you already have.
And that’s fixable. 💛
👉 Book a Moxie Breakthrough Session
We’ll look at your business, your life, and where things feel heavy and map out a way forward that actually fits the season you’re in.
You don’t need a new you.
You need a business that works with the life you already have.
And that’s fixable. 💛
Hot Off the Moxie Mic
Binge These Now!
Hot Off the Moxie Mic
Binge These Now!
Get to know your host...
SARAH
is a business owner who has gone from overwhelmed and overbooked to successfully running a business AND being a great mum and wife.
Through years of trial and error and PLENTY of mistakes, she’s learned how to create powerful frameworks that help businesses run sustainably, giving back time and energy to their owners.
Now, she brings her knowledge to other female and mum entrepreneurs so they too can have a business that works perfectly with their life!
