How to Use Social Media as
a Tool, Not Your Whole Business
How to Use Social Media as a Tool,
Not Your Whole Business
Social Media Is NOT Your Whole Damn Business (And That’s Why You’re Stuck)
Let’s get something clear up front:
If your entire business strategy is post and pray…
You don’t have a business.
You’ve got a social media addiction dressed up in Canva graphics and reels.
Yep, I said it. And if that stings a little? Good.
That means we’re getting close to the real issue holding your business back from the profits and peace you started it for in the first place.
On this latest episode of The Moxie Movement Podcast, we are looking at why so many women in business are spinning their wheels, chasing the algorithm instead of actual income and what to do about it before burnout eats your entire calendar.
Social Media Is a Tool, Not Your Strategy
The Trap So Many Women Are Falling Into
The Fix: Get Strategic, Not Scattered
Want More Clients? Call People. Seriously.
Ready to Figure Out What’s Really Holding You Back? Let’s Chat.
Know Where Your Sales Are Coming From
It’s not, what you need to know instead is that:
- Social media is the microphone, not the whole message.
- Your bank account doesn’t care about your follower count.
- Likes don’t pay bills. Sales do
And if you’re spending hours on “content creation” but avoiding conversations, connection, and conversion - your business is running on hope, not strategy.
Women investing entire days into creating one week of Instagram content… then not posting it because the font isn’t on-brand or the lighting was off.
Meanwhile, they’re wondering why they don’t have consistent clients or cash flow.
It’s not your work ethic that’s the issue. It’s where your energy is going.
If your sales aren’t actually coming from social media, then why are you spending your precious, limited hours there?
You’re a mum, a wife, a CEO of a household and a business. You don’t have time to waste on tactics that aren’t giving you a return.
Track where your sales are actually coming from.
Are they from referrals? Repeat clients? Real-life conversations? Cool. Double down on that.
Social media can be a powerful tool but only if it’s the right tool for your business at this stage. If it’s not currently bringing in cash, then it’s a side project, not your primary growth channel.
You don’t need another reel. You need a revenue-generating rhythm.
Plan your content 30 days in advance
Batch your videos and reels in one session
Have a content buddy (like my daughter Scarlet!) to make filming easier
Schedule it and get off the app
Engage strategically, not endlessly
Limit yourself to 30 minutes a day post, engage, follow up, then log out. You want to be a creator, not a consumer. Trust me, the dopamine hit from scrolling is not worth your business staying stuck.
Call old clients. Warm leads. Potential partners. Women you met at that event two months ago.
Direct action leads to direct sales.
Not someday. Today.
If you want to move from surviving in business to thriving, it starts with solving the right problem. And for most women I coach? That means less scrolling, more selling.
Let’s stop throwing time at the wrong strategy.
Let’s figure out where your time, energy, and effort should go next.
Let’s get you the clarity and confidence to make your business as brilliant as you are.
Book your free Moxie Breakthrough Call today → Book here
In just one call, we’ll uncover the real bottleneck in your business and I’ll give you a clear next step to reclaim your time and your cash flow.
Because social media is a tool not your whole damn business.
You are so much more than the content you create.
Let’s build a business that works harder than your Instagram feed ever could.
Stay Moxie,
Sarah 💛
Social Media Is NOT Your Whole Damn Business (And That’s Why You’re Stuck)
Let’s get something clear up front:
If your entire business strategy is post and pray…
You don’t have a business.
You’ve got a social media addiction dressed up in Canva graphics and reels.
Yep, I said it. And if that stings a little? Good.
That means we’re getting close to the real issue holding your business back from the profits and peace you started it for in the first place.
On this latest episode of The Moxie Movement Podcast, we are looking at why so many women in business are spinning their wheels, chasing the algorithm instead of actual income and what to do about it before burnout eats your entire calendar.
Social Media Is a Tool, Not Your Strategy
It’s not, what you need to know instead is that:
- Social media is the microphone, not the whole message.
- Your bank account doesn’t care about your follower count.
- Likes don’t pay bills. Sales do
And if you’re spending hours on “content creation” but avoiding conversations, connection, and conversion - your business is running on hope, not strategy.
The Trap So Many Women Are Falling Into
I see it everywhere.
Women investing entire days into creating one week of Instagram content… then not posting it because the font isn’t on-brand or the lighting was off.
Meanwhile, they’re wondering why they don’t have consistent clients or cash flow.
It’s not your work ethic that’s the issue. It’s where your energy is going.
If your sales aren’t actually coming from social media, then why are you spending your precious, limited hours there?
You’re a mum, a wife, a CEO of a household and a business. You don’t have time to waste on tactics that aren’t giving you a return.
Know Where Your Sales Are Coming From
Here’s your first Moxie move.
Track where your sales are actually coming from.
Are they from referrals? Repeat clients? Real-life conversations? Cool. Double down on that.
Social media can be a powerful tool but only if it’s the right tool for your business at this stage. If it’s not currently bringing in cash, then it’s a side project, not your primary growth channel.
You don’t need another reel. You need a revenue-generating rhythm.
The Fix: Get Strategic, Not Scattered
- Plan your content 30 days in advance
- Batch your videos and reels in one session
- Have a content buddy (like my daughter Scarlet!) to make filming easier
- Schedule it and get off the app
- Engage strategically, not endlessly
Want More Clients? Call People. Seriously.
Call old clients. Warm leads. Potential partners. Women you met at that event two months ago.
Direct action leads to direct sales.
Not someday. Today.
If you want to move from surviving in business to thriving, it starts with solving the right problem. And for most women I coach? That means less scrolling, more selling.
Ready to Figure Out What’s Really Holding You Back? Let’s Chat.
Let’s stop throwing time at the wrong strategy.
Let’s figure out where your time, energy, and effort should go next.
Let’s get you the clarity and confidence to make your business as brilliant as you are.
Book your free Moxie Breakthrough Call today → Book here
In just one call, we’ll uncover the real bottleneck in your business and I’ll give you a clear next step to reclaim your time and your cash flow.
Because social media is a tool not your whole damn business.
You are so much more than the content you create.
Let’s build a business that works harder than your Instagram feed ever could.
Stay Moxie,
Sarah 💛
Hot Off the Moxie Mic
Binge These Now!
Hot Off the Moxie Mic
Binge These Now!
Branding That Sells: How to Create a Business Identity That Attracts & Converts
Stop Riding the Cash Flow Rollercoaster!
The Costliest Mistake You’re Making in Business (and How to Fix It Today!)
How to Use Social Media as a Tool, Not Your Whole Business
Get to know your host...
SARAH
is a business owner who has gone from overwhelmed and overbooked to successfully running a business AND being a great mum and wife.
Through years of trial and error and PLENTY of mistakes, she’s learned how to create powerful frameworks that help businesses run sustainably, giving back time and energy to their owners.
Now, she brings her knowledge to other female and mum entrepreneurs so they too can have a business that works perfectly with their life!
